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From the desk of John D. Buerger, CFP®  

Thursday, 20 December 2007 - 10:53pm


Does this sound familiar to you?

You Make Money … just not enough to pay the bills AND build for your future.

The problem – you’re told by your family, friends, self-help books and even TV “experts” - is how you think about money.  It isn’t.

It’s how you feel about money that matters … because spending money feels good, right?

The only thing that will help you KEEP more of YOUR money is to have alternatives to the emotional thrill of spending it.  Those alternatives are the hidden Secrets of the Wealthy and the tools and techniques we teach through this website.

A COMMON PLACE TO FIND YOURSELF

Sooner or later, most people come to a frustrating point in their lives where they are convinced that even their best efforts to make and save money may fall short of their goals and dreams to enjoy it.  Or so it seems.

I know.  I’ve been there.

Five years ago, my family was struggling financially.  As a business owner, there was plenty of money coming in ... but even more going out.  Our kids were growing up.  College costs - while still a ways away - were coming closer to being a reality every year.  If we couldn't make ends meet, how could we ever afford college, much less retirement?

Talk about frustrating and scary, all at the same time.

A DIFFERENT APPROACH

We’ve done the research and determined that there are at least five ways in which almost all wealthy people approach money that are different from everyone else.  These five “secrets” help people stay among the most affluent 5% of Americans.

As for the other 95% of Americans, they grasp few (if any) of these concepts. 

The secrets I am about to reveal to you are the difference between “enjoying a rich and fulfilling life” and “never quite making it.”

A few years ago, the idea of a secure future for my family was slipping a little further away every day.  I laid awake at night, praying for guidance or a miracle - either one would do.  My prayers were answered … sort of.  I worked harder and our business improved.  My wife even quit being a stay-at-home-mom and took a job at the local TV station.  Surely two incomes would give us some breathing room.  Despite all this new money coming in, we found ourselves even further behind, more stressed out and enjoying each other and our lives less and less.

The challenge wasn't making enough money - it was keeping enough money.

Every day you make financial decisions that directly affect how much money you keep.  If you are finding your long run goals being compromised by poor choices, don’t feel bad. 

You’re not alone. 

It’s easy to rationalize any overzealous purchase by saying, “it feels right” or “it’s only money” or “I’ll make it up next month.”  Unfortunately, good intentions, New Years resolutions … or even paying for professional advice just doesn’t work to solve the problem. 

On average, Americans don’t save – we spend (Yep, me too!).

So how do you break the “spend more than I make” cycle in your life?  I used to think that financial literacy was the solution – knowing a lot about investments, business and real estate - but that’s not enough.  Almost everybody understands intellectually that spending more money than you have doesn’t work – yet people do it anyway, every time they swipe their credit card and don’t pay off the balance at the end of the month.

YOUR RELATIONSHIP WITH MONEY NEEDS TO BE DIFFERENT

The solution lies not in how you “think” about money … but how you “feel” about money.  I know that sounds a little strange, but its true.  Intellectual knowledge won’t stop you from spending.  Sound advice from your financial planner won’t stop you from making an unwise purchase.  Threats from your spouse or family - or even bill collectors - won’t stop you from caving in to the buying impulse.

In this report and others, I will tell you what I have learned about the relationship between wealthy and successful people and their money.  Learning and applying these Five Secrets of the Wealthy will change your life.  You will be happier.  You will enjoy each day more and you will eliminate stress and worries.

ONE SCARY STASTIC

The odds are not in your favor in your quest for wealth and success. Only 5% of Americans will ever achieve financial independence.  If you want to be a part of that select group, you must come to understand - and even embrace - what they already know:  THE SECRETS OF THE WEALTHY.


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Point to Ponder

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